HubSpot's seamless integration with Apollo: How to simplify data cleansing and automation

 Managing data is crucial for the foundation of successful go-to-market (GTM) strategies in the B2B environment. However, manual data cleansing and repetitive tasks can be extremely time-consuming and leave room for mistakes. In fact, 71% of sales reps report spending too much time on data entry and state that manual entry is their number 1 biggest challenge to using a CRM. This is where Apollo comes in, offering the best and most seamless integration with HubSpot to simplify data management and automate those tedious tasks.

Streamlined Data Cleansing

Cleaning up and maintaining data is a constant challenge for businesses of all sizes. Apollo’s integration with HubSpot simplifies the entire process. The tool automatically identifies and corrects inconsistencies, duplicates and inaccuracies in your HubSpot CRM, ensuring you are always working with clean data that you can trust.

Automated Data Enrichment

Manually researching and updating contact information can eat up valuable time and resources. Apollo automates the data enrichment process by continuously updating your HubSpot contacts with the latest information from its large database. These data points cover a wide range of properties, from job titles, to social media profiles and revenue information – you will have a comprehensive view of all prospects directly in your HubSpot system.

Effortless Lead Routing

Lead routing and prioritisation can become a big challenge and when done correctly, this can completely align sales and marketing teams, as well as ensure leads are followed up in a matter of minutes. Studies show that businesses that respond to leads within five minutes or less are 100x more likely to connect and convert opportunities. Apollo uses customisable rules and criteria to automatically assign leads to the most appropriate sales reps based on factors such as location, industry and lead score – streamlining the process and enforcing a quick and personalised follow up.

Simplified Task Management

Apollo simplifies task management by automatically creating and assigning tasks within HubSpot based on set triggers and actions. This can be anything from scheduling follow-up calls, sending follow-up emails or updating contact information, these automated tasks allow sales reps to focus on building relationships and closing deals.

Meaningful & Personalised Connections

The more information you have about someone, the better you can personalise your communication to them. This is the same for communicating with prospects. When you have so much information at your fingertips you can speak directly to potential customers or you can create a scalable sequence to outreach to a large target audience that have matched properties. With an endless supply of potential leads and vast amounts of data points, this strategy will save time for sales reps and accelerate the pipeline.
 
Simplifying data management and automating manual tasks is essential for driving an effective GTM strategy that aligns sales, marketing and customer success teams. With its integration with HubSpot, Apollo helps businesses to streamline data cleansing, automate tedious tasks and create more meaningful connections.